Millennial Listener Insights Study

The big picture: Millennials are a growing part of public radio’s audience. Engaging with them is vital for our collective success. They also see the world very differently than older generations of listeners.

The study: New findings from Edison Research and The Giving Agency shed insight on what millennial “super fan” listeners find unique and valuable about public radio…and how we should reframe the way we communicate our core values.

Why it matters: The findings offer actionable ideas to revitalize station communications, engagement, promotions, fundraising, and local host training.

Go deeper: Use the form below to receive a free copy of MLIS as presented at PRPD23.

To schedule a review of MLIS with your station, contact Mike Wallace